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In today’s world, WhatsApp Marketing seems to be more effective when applied in a marketing strategy. This might be a result of its popularity across the globe and its convenience.
WhatsApp has gone beyond being an instant messaging app but has also become a marketing tool for both big and small business owners. This article will explain why you need Whatsapp as a marketing tool for your business.
Why Is WhatsApp Marketing Beneficial To Your Business?
Whatsapp marketing is a form of digital marketing that uses WhatsApp’s popular messaging app to communicate with potential customers, build trust and finally make sales.
It is a marketing tool that has grown its popularity because of its massive reach and engagement.
It’s the most popular messaging platform in the world with 2 billion active users monthly.
This tool offers instant communication, which is convenient for people to use. It has support for text, photo, video, audio messages, and above all automated messages.
There are many benefits of using WhatsApp as a marketing tool for your business and they include;
1. Increased Engagements
The engagement on WhatsApp is way higher than on any other platform which surely enhances brand awareness.
It offers direct communication between customers and business representatives through short but helpful messages.
By incorporating WhatsApp into your marketing plan, you can respond swiftly to all the important queries of your loyal customers in no time.
2. It’s Cost-Effective
This is one of the major benefits of using WhatsApp marketing in your marketing strategy.
Sending bulk messages on WhatsApp cost nothing and it’s cheaper than any other marketing channel like email and SMS text messaging while still reaching a vast audience.
3. It’s Simple To Use
Using WhatsApp doesn’t require any technical efforts. You don’t need any previous knowledge to get started with it.
Unlike email marketing which needs a lot of configurations and maintenance to set up.
4. It’s A Personal And Trusted Channel
Using WhatsApp allows businesses to get more personal and authentic with messaging.
It gives your customers the feeling that you’re close to them. In addition to this, it can be used to send personalized promotions, updates, and more from a profile that is branded in line with the company’s guidelines.
5. Improve Sales
Closing a sale using this amazing tool works like magic. People easily trust those they make sales with using WhatsApp. The simple trick of adding a WhatsApp phone number to your website may result in 27% more sales leads.
It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.
You can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps.
Conclusion
Whatsapp is a great marketing tool you shouldn’t sleep on. It’s the most used messaging app we use in communicating with our loved ones and close friends.
One of the essential features of using this marketing tool is that it’s free to use. It allows you to communicate and do business with different people across the globe as long as you have their numbers.
Unlike every other marketing channel, it is more personalized and simple to use. You can build trust with your audience and turn them into paying customers using WhatsApp as your marketing tool.
Now that you have learned the benefit of using WhatsApp as a marketing tool for your business, ensure you incorporate it and make the most out of it.
If you enjoyed this article, kindly leave a comment in the comment section by telling us what you use WhatsApp for.
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