Being a good web designer is not just enough.
It’s one thing to be good at knowing how to design a stunning website and it’s another thing for you to be able to sell your skills to your potential clients who might need your service to grow their business.
One of the most important ways to sell your skills as a designer is by writing good web design proposals.
A good web design proposal will give your potential client a good idea of how you can help them solve their design challenges.
In this article, you will learn all you need to know about what a web design proposal is, what is contained in a web design proposal and the features of a good web design proposal.
If this is something you’d like to learn more about, then keep reading.
What Is a Web Design Proposal?
A web design proposal is a written document that will help you sell yourself and your services to your prospective clients.
It provides the need of the client, the services the web designer is willing to offer, and also the cost of the service.
It’s also good to know that a web design proposal is not just about a breakdown of your service cost as a web designer.
It also includes the skills you have as a web designer and how you will use your skill set to solve your client’s design problems.
A web design proposal is a common request from companies and individuals looking for website design services.
Most companies will send out a request for proposals before starting a project. However, your answers are in the form of a web design proposal, so you want to make sure yours stands out.
Things Found In a Good Web Design Proposal
A web design proposal should be comprehensive enough to help your client understand what you can do and the kind of service you are willing to offer.
Ensure that your proposals are not too long for your client to read or skim through.
Therefore you should make sure the content of your web design proposal is comprehensive and detailed enough for your prospective clients to understand.
Here are various things that should be included in a good web design proposal.
1. Statement Of The Problem
In your web design proposal, you should ensure that you state the problem the client is facing at the moment.
This is also called problem overview; whereby you show your potential client a problem their business is facing.
This will help you hook your client’s attention immediately.
It gives your client the perception that you understand their problems and you have all it takes to solve these problems.
2. Provision Of Possible Solutions
The next phase is where you outline how you will be able to solve their problems by providing valuable solutions to those problems.
This is where you showcase and explain the benefit of your solutions and how they can impact your client in a positive way.
3. Time Schedule
This is the section where you can operate within a set timeframe. It’s also when the client can expect to receive drafts, prototypes, tests, rounds of corrections, etc.
However, most designers also include materials and work processes that will be needed throughout the workflow.
4. Price Information
This is also an important factor that will be in every client’s mind when needing the service of a designer.
The price information also known as the fee summary is a major element in any persuasive proposal, and certainly one of the most important ones.
However, I recommend that during your interview with your client, you ask the client, directly, what their total budget for the project is.
This will help you understand if you should pursue the project or not.
Pricing information is good not only for your client to see, but also to help you set the right price for the project, without underpricing or overshooting yourself.
Aside from the pricing information, the call to action is another important feature that shouldn’t be left out.
You don’t want to create obstacles or reasons for them not to hire you for the job.
Therefore a call to action button gives your client the ability to reach out to you for a particular service. Examples of a good call to action include; send an email, call now, book now, etc.
6. An About Us /Company Information
This is a section with brief information about your company, field of expertise, and advantages in choosing our services.
It’s also important for you to link your online portfolio where you can add social media handles and reviews from other clients you have worked with previously.
The main purpose of a web design proposal is to create a detailed and agreed-upon roadmap for the project that both client and provider can refer to.
Your proposal should be compelling enough to grab your client’s attention to make them see you as the best person for the job.
Your proposal should be written in a persuasive form to make your client reach out to you to help solve their design problem.
Making use of ambiguous words when crafting your web design proposal isn’t necessary.
Use a conventional tone that sells the benefit of your services or product to your clients. Don’t get caught up in small details.
A good overview is enough to get their interest.
The sooner you can figure out how to write professional web design proposals, the sooner you can free yourself from the burdens of always finding it hard to find clients.
Once you understand the key point that makes a good proposal and how to structure them to grab attention, you will find it easy to land more clients.