Moreover, it is also the one place where you can state your offer in writing and deliver it to your audience in a way that they can understand.
A high-converting landing page is a secret to any sale conversion and without it, your chances of making sales are slim.
If this is your first time making a landing page or you are confused about knowing the essential key features in creating a high converting landing page, then this post is for you.
All you need to do is to read carefully and understand the key elements you need when creating your landing page and you are good to go.
What Is A Landing Page?
A landing page which is also known as a squeeze page is a page designed for the sole purpose of converting visitors into leads or customers. Business owners often use Landing pages to promote their products or services.
A landing page can be your homepage or another page within your taxonomy, or it can be a standalone page created for a specific campaign, sale, or product.
Why Do You Need A Landing Page?
If you’re looking for a way to get more people interested in your company, product, or services a landing page is the smartest choice. It is a page dedicated to promoting your brand.
It can increase your conversion rates, lower your costs per customer, and grow your business faster. In addition to this, It can be used for marketing, lead generation, or any other objective.
The Key Elements Of A High Converting Landing Page
1. Powerful Headline
The headline of your landing page plays a huge role as it is the attention grabber. It is basically seen as the voice of your page.
It’s what compels a visitor to stay and learn more about what you’re offering.
Make sure it hooks your reader. Also ensure that your headline is short, simple, and easy to understand.
2. Compelling Subheadlines
The next key element of a high converting landing page is an effective subheadline.
If the headline makes the visitor attracted to your page, then the subheadline should make them stay. Together, these pieces of copy make up the one-two punch of a landing page’s power.
The sub-headline goes into greater detail about what the headline is talking about.
When doing this, give the user a quick sneak peek but don’t reveal too much so that this hooks them, even more, to scroll down to the bottom of your page.
3. Show Credibility
Ensure to position yourself as an authority in your niche.
Your visitors won’t be as likely to buy from you if they don’t know you have the experience and expertise needed to provide the service or product they seek.
They also won’t believe your claim that you’ll handle their order efficiently and effectively. However, you need to tell them the reasons why they should listen to you.
Also, have in mind that credibility build trust with your audience, and trust is what brings the sales!
4. It Should Solve The Audience’s Problem
This is an essential element that shouldn’t be ignored. Your landing page must solve your audience’s pain and guarantee their pleasure.
If this is the opposite, then it will be hard to convert them no matter how strong or powerful your headline is.
Also make sure your copy at this point is simple, relatable, and easy to understand. It should be written in clear lines and voice.
5. Provide Assurance
Assurance gives confidence to readers about the services or product, which promises people what exactly they will get from the product or service.
Assurance also handles some of the possible objections your readers might have towards your offers.
6. Social Proof
One of the best ways to improve conversion is by incorporating social proof on your landing page, like testimonials and reviews. It is the best way to get customer confidence and trust.
You can use video testimonies, text testimonies, etc as social proof just to show them that people are actually taking action on your offers.
7. Provide Urgency
Urgency is a powerful marketing tool that you can use to capture leads and create more sales.
By creating urgency, you are informing your visitors that this offer will expire in a short period of time. Of course, when urgency is used correctly, it will increase conversions.
8. Use Call-To-Action
A call to action can be a button or text that urges your visitor to act on an offer. For example, it might say “Get This!” or “Download Now”.
A Call-to-Action (CTA) is a clickable button on your landing page used to direct visitors to the next step they need to take. When used correctly, a CTA can increase engagement and conversions.
When it comes to landing pages, the goal is to get people to take action on your offers.
However, a lot of companies and business owners leave this step out and focus solely on the design of their landing page.
But that’s no good.
People want to know what they’re getting into before they begin taking action, otherwise, they won’t buy anything.
Fortunately, creating a powerful and high-converting landing page isn’t rocket science.
You can get started by implementing each of the 8 key features in this post, and you’ll be well on your way to engaging your visitors and converting them into customers.