There are several benefits to using both traditional marketing and digital marketing. However, more companies are moving away from the traditional way of marketing and are shifting towards digital marketing.
Since more and more people are using the internet, companies, and marketers can easily communicate and reach their customers.
Many companies have started to invest more in digital marketing because it can offer a higher ROI and greater market reach with fewer resources and less effort.
This post will help you better understand the benefits of digital marketing so that you are better equipped with the tools you need to optimize your business.
Let’s get started!
1. Wider Reach
Digital marketing allows you to reach a wide audience quickly. People constantly spend more and more time on screens and digital advertising is present on almost every website we visit.
By investing in digital marketing, you’ll be showcasing your brand in front of people instantly.
It’s likely that 60% of your website traffic today is coming from mobile devices, and so a great opportunity lies in reaching these mobile consumers wherever they are.
Social media platforms utilize specific audience targeting, allowing you to reach the people most likely to read and respond to your content.
2. Defined Audience
You probably have an idea of who your target audience is and where to reach them.
With digital marketing, reporting metrics will show you exactly who is interacting with your ads and on what channels – you may find new audiences you hadn’t thought of before.
You’ll also find that some audience groups outperform others, so then you’ll be able to adjust media dollars accordingly.
3. Less Expensive To Use
A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. It’s not hard to see why.
With digital marketing, there are no travel costs, and you don’t have to pay for printing to distribute materials. Server costs, by contrast, are relatively low.
Some of your advertising costs can be replaced by online marketing tools, as well – and these online tools usually “pull more weight” by integrating with the rest of your online marketing program.
Guest posts on industry blogs or publications, for example, can drive traffic to your site, build your reputation, and fuel conversation on social media.
4. Customer Engagement
With so many new brands out there, it’s getting harder and harder to find loyal customers. Therefore, it is very important to know what your customers are saying about your brand.
By listening to what your customers are saying about your brand through social media, you are then able to engage with them. This then allows you to solve any problem that may arise or to help build trust with your customers.
5. Measurable Results
We now live in the age of data and information. So with digital marketing, you can analyze results and data on the strategies you developed online.
By analyzing this data, you can better understand your customer’s preferences and affect their buying patterns based on your finding.
6. 24/7 Marketing
Digital marketing reduces costs and runs around the clock. That means that your marketing campaigns run 24 hours a day, 7 days a week.
Digital marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
In addition to this, there is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns.
Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.
7. Greater Brand Credibility
With digital marketing, your company can establish brand credibility across a larger market.
You can deliver valuable advice through blogs or opinion columns, lean on influencers to promote your brand, trade guest posts with other companies, create case studies and convert consumer engagement into the content.
Best of all, you can make your mark without spending too much time, energy, money, or resources.
8. Time-Effective Marketing
Digital marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you.
In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can set up an autoresponder and create a marketing list for your business.
9. More Interaction with Your Customers
Think about all the ways that digital marketing can put you in touch with your customers: email, instant messaging, website content, videos, images, social media posts, SMS, widgets, and banners.
Digital marketing gives you more opportunities to interact with your crowd and build customer loyalty. It also helps you to reach different people in different segments of your market.
While some people still only check their email, others use the latest apps to see ads or banners.
9. Targeted Niches
Just as you can build relationships in a targeted way, digital marketing empowers you to target a highly specific vertical or niche, delivering your message to a wide audience that needs your services.
You can do this relatively inexpensively by targeting keywords in educational blog posts or participating in groups or industry hashtags on social media. Digital marketing allows you to zero in on a niche easily and efficiently.
10. Strategies Can Be Improved
Since digital marketing can provide reports, it is easy to see how your target audience is responding to your digital marketing campaigns.
These reports allow you to alter content based on your findings. As a result, you are creating strategies and content based on your customer’s preferences.
Digital marketing provides a suite of powerful tools to help grow your business.
By fully leveraging the benefits of digital marketing through tools such as content marketing, social media, email marketing, online video, and more, you can create a powerful lead-generating machine that puts your business on the path to greater profitability and success.
If you’re looking for better ways to reach out to your audience, LBDIGITAL is here to help.
There are many services to choose from including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Get in touch today.