Off-page SEO (also known as “off-site SEO”) refers to actions taken outside of your own website to impact your search rankings within search engine results pages (SERPs). Off-Page SEO has to do with promotion methods beyond website content for the purpose of ranking higher in the search results.
Off-page SEO is more important than ever because on-page SEO cannot solely bring success to your website.
In this article, we’ll dive deep into off-page SEO and help you understand better why it matters and what you need to do to rank your page on search engines and drive better results.
I have a detailed post already written about on-page SEO techniques, and I recommend you read it if you are interested in learning more.
What is Off-Page SEO?
This refers to the measures that can be taken outside of a website to improve its position in the rankings. Although many people associate this with link building only, well the process goes far beyond that.
It focuses on increasing the authority of your domain through the act of getting links from other websites. It has to do with promotion methods outside the boundaries of your website and other signals you can give to search engines to convince them about the quality and usefulness of your website.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. Off-page SEO gives them a very good indication of how users perceive the particular website. It also builds brand-name awareness.
With Google constantly changing its algorithm, off-page SEO plays a beneficial role in a web page’s ability to rank on the Search Engine Results Pages (SERPs). As promised, here are some off-page SEO techniques you should note:
1. Link Building
Link building is defined as building external links with your website. With link building, the goal is to get as many links as possible in order to rank higher than your competitors.
The more backlinks you acquire, the better the authority. Some of the best practices to follow in link building are:
- Blog directories
- Article directories
- Forum signatures
- Posting to forums
- Link inserts
- Guest blogging
- Unlinked mentions
Factors To Consider When Developing Your Link Building Strategy
Link building is evidently the backbone of any off-page SEO strategy. The primary goal of link building must be to earn quality links from reputed websites while focusing on quality over quantity.
Here are three factors to consider when developing your link building strategy:
Links from authoritative sites are beneficial since they help you earn trust and reputation. Using the website domain authority checker tool, you can check the authority of any website.
The higher the score, the higher will be the authority of the link. The goal should be to earn links from sites with high authority scores.
- Unique Domains
Another key for link-building success is the number of linking root domains pointing to your site. The correlation between the number of linking domains and higher ranking is clear.
You should always aim to earn links from sites that are topically relevant to your own. Even if you don’t get links from the exact same niche, try getting links from niches closely related to your business.
Note that websites with higher authority outrank those with lower authority and an off-page SEO strategy that doesn’t focus on link-building is unlikely to drive results.
2. Local SEO
According to yoast.com, local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.
Those bits will ensure that your site will appear in local listings. Here are a few key ways to optimize your website for Local SEO.
- Google My Business
Google My Business plays an important role for any local business wanting to boost its online presence. It is not your website, but you cannot ignore its importance in ranking for the local map pack.
- Local Citations: Name, Address, Phone (N.A.P)
The key to citations is consistency. Without consistency, your business won’t appear trustworthy due to differences in your business name, address or phone numbers.
- Encouraging your customers to leave positive reviews online
Reviews are great for online reputation management. Google uses reviews to derive brand signals that can influence your ranking in search results.
Whether you receive them on your page or third-party platforms, positive reviews can build trust in your audience and boost conversions.
For businesses that rely on local clients, local SEO is key. That’s why you need to optimize your Google My Business page and ensure consistency across the board when it comes to your contact info. For a comprehensive guide on local SEO, check out this article.
3. Social Media
Social media platforms are now used as search engines to help businesses connect with their audience and vice versa.
Although social sharing is not a direct ranking factor, it can help you reach potential clients looking for answers to specific queries related to your business or to engage with the right brands for their needs.
4. Content Marketing
Quality content is the best way to do that. Ensure that your website is loaded with relevant, interesting content that is of the highest quality will help keep visitors on your site.
If you want people to link back to your site, you have to give them a reason. Don’t be afraid to create pieces that are funny or shocking. According to Moz, content that creates emotions like awe and anger is far more likely to be shared.
These practices are great ways to drive traffic to your website, generate new leads, and improve your search engine ranking. When it comes down to it, what you really don’t want is for your content to sound just like everyone else.
An off-page SEO strategy is an essential part of optimizing your website and attracting your target audience.
The strategies above will help you put your own linking plan in place and build relationships that will ultimately end in an increase in links for SEO and web traffic.
We help websites build thousands of links for SEO. If you need help with your off-page SEO strategy, reach out to LBDIGITAL.