Making the Most of WhatsApp Business Marketing

WhatsApp business has made sales closing easier lately. Most business owners now use this media tool as a means to excite, engage & delight their leads. WhatsApp is a popular means of communication in terms of instant messaging. As an alternative to text messaging WhatsApp is very effective especially in countries with high tariffs

But it is more than just a messaging platform; in some hospitals, WhatsApp is used to convey test results to patients & has been duly accepted by people of all ages. It is widely accepted & is used to message anyone across the globe as long as you have the app and internet connection on your device.

Today, WhatsApp for business made it easier for business owners to peruse unique features whereby they could categorize their customers into different sections.

Preset label categories like: 

1. Pending payment
2. New Customer
3. Paid
4. New order
5. Order Completed
6. …and much more customizable lists.

Whatsapp for business Label

When a lead is added to a list, a colour tag is labelled to the customer’s name on the chat page making it easier to know where the conversation is leading & enabling broadcast messaging to them as well without having to sort them out.

Amazing right?

WhatsApp is one of the easiest apps to close businesses with a voice 7 video call feature making it easier to build customer trust on a trusted platform. However, there are advantages, disadvantages, do’s & don’t on the platform to note. Each of these restrictions is put in place to safeguard the legitimacy of the community.

Advantages of WhatsApp for business

There are so many platforms to which products can be advertised & sales closed with the likes of Facebook and Instagram as giants on this cause. WhatsApp has somewhat picked up as one of the best places to close up sales and follow up customers with so much ease. Yes, you can make millions selling products on WhatsApp. Some of the advantages you enjoy are:

1. Automated messaging & savvy replies
2. Easy to sort out chat
3. Customer category Labels to distinguish new leads, existing leads & customers who have completed a purchase.
4. 24-hour status post to delight customers.
5. Easy to register & a user-friendly interface and much more.

Disadvantages of WhatsApp for business

1. Inability to search for new contacts unlike other apps like Facebook & Instagram.
2. No other business tool besides chats and status
3. No means to integrate groups for teams to work
4. Customers must save your contact as well as your saving theirs, to be able to see your disappearing status updates.
5. It does not support desktop usage.
6. …and much more. Note that Whatsapp for business has different limitations to different users.

Whatsapp highly depends on both parties to save their contacts to be able to effectively advertise via status update. However, it has bridged the gap of customer support which is important for every customer. To prevent your account from getting banned or marked as spam, there are actions you should avoid.

Send an email to support if your account gets banned to see it recovered. However, defaulting more than twice would see you permanently banned. See the terms of use to gain more insight.

More updates on this topic would be posted soon. To get more insights on the happenings in the digital space ensure to check back on Lekan Banjo. Stay techy!