When developing a digital marketing strategy, one of the first considerations should be web design. I wrote an article previously talking about the importance of a website in a business. Click on this link to check it out.
The website is typically the initial point of contact for prospective clients for most businesses and brands. To effectively transmit your message, it’s only natural to choose a professional and user-friendly website design.
Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website.
Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details.
Your strategies are only as powerful as your online platform when it comes to digital marketing. Concentrating on web design increases your chances of generating more leads and converting them into paying customers.
You might have a great marketing campaign only to be disappointed by sales because your website’s landing page doesn’t convert.
A website can underperform for a number of reasons, including site speed, responsiveness, or navigation. You shouldn’t underestimate the importance of a quality website to the success of your digital marketing strategy.
The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign.
Web designs not only uphold the digital marketing strategy but can also have considerable influence on your marketing strategy.
What Impact Does Web Design Have On Your Digital Marketing Strategy?
Although you might not realize it now, web design can have a major impact on your digital marketing strategy.
One of the best ways to tell if your web design is working for you is if the website landing page that you’ve used for a marketing campaign has resulted in real-life sales or conversions for your business.
If you are left disappointed, it might be time to start analyzing why your website is underperforming and then implement solutions to combat this.
Factors To Consider When Reviewing Your Website Design
- Conversion Rate
- Site Speed
When, and if, you’re not getting the results you’d like from your website, or if your site isn’t performing effectively in most of the above factors, then it might be worth considering redesigning or optimizing your site.
How To Fine-tune Your Website Design
1. Define your site goals: When you define your website objectives you can then base any website redesign around it.
When setting objectives, it can be helpful and important to set measurable KPIs (key performance indicators).
2. Ensure you have the main components: We have briefly touched upon this already, but a good web design needs to consider these components below to ensure it meets your goals.
- Brand Identity
Brand identity also helps build trust and may influence user decisions.
- Search Engine Optimisation (SEO)
SEO helps you to know what’s working (and what isn’t), adjusting your approach as you go along.
- Conversion Rate Optimisation (CRO)
Conversions don’t always have to be product purchases, they can be any desired action you wish a user to take on your websites – such as contact form or email submissions, booking completion, account creation, or transaction completion.
- User Experience (UX)
Visual appeal is often an important factor to consider as users are more likely to interact with sites that look better.
A website needs constant review and to adapt and change. Each section of your site can be monitored and optimized for users. It is worth taking the time to understand and identify pages that aren’t converting. Google Analytics can help you achieve this.
In conclusion, web design has a significant impact on how a business approaches digital marketing. If you
Keep in mind that effective web design is critical for website branding, search engine optimization, and social media outreach.
A clear understanding of your website’s design can help you boost your digital marketing strategy and overall brand.
If after reading this article, you’re interested in redesigning your website, contact US at LBDIGITAL.
We have the best digital marketing experts and webmasters in Lagos who can help with all aspects of your website, making sure it is optimized with all the integral components that make a great web design.
Fill out our online contact form and we’ll be in touch.