Digital marketing tools for every business 2022

Marketing has evolved in this age of technology & digital marketing tools are here to trim the workload, enabling maximum efficiency, measurement & giving accurate insight to aid planning that could guide future decision making.

Think about having a farm & having to harvest crops with your hoe: “good farm tool right”? Although, that would take ages to harvest as well as some serious physical labor.

Now think of having a combine harvester machine that could help harvest a large mass of crops at once with just an operator. You get more work done in lesser time & with lesser effort. That’s the idea I’m trying to portray in this article.

I will be showing you some important tools you need for your digital marketing strategy to play out with more ease & fluidity to save your team time, unnecessary efforts & easy workflow especially in this age where loads of work & research need to be done.

Initially, you may not be able to implement all digital marketing types at once because of its broadness, although if you have a large team you would be able to achieve that easily. Therefore, it is usually better to focus on some parts to get efficient results before trying out other parts. For the best results, you should employ the service of a digital marketing agency more a more professional approach.

Types of Digital Marketing Tools

1. Social media tools

2. Email marketing tools

3. SEO tools

4. Graphic Creation tools

5. Analytics tools.

Social Media Marketing Tools

Social media tools help you manage and house your media content, engage your audience & also ensure your content reaches your desired audience at the best times.

Firstly, you need to select platforms where you can engage your audience, audit your audience to ensure you get the right engagements, get automation tools to engage with the audience quickly & also help you manage your content as well by using a content calendar 7 posting at the best time to get maximum engagements

Let’s look at some tools we can use for each category.

Platforms

Platforms to engage your leads are pages like Facebook, Instagram, Twitter, WhatsApp & many more.

Media management tools

Media management tools can help organize your posts in a content calendar & publish them at the best times to get maximum engagement. The automated system saves you time thereby having you worry less about forgetting to post at a certain time, especially when your audience engages more at specific times.

Some media management tools like:

Hubspot, SprouSocial, AgoraPulse, Loomly & much more are effective for proper media content management.

Also, automation tools like MobileMonkey can help respond to messages while you’re offline.

Email Marketing tools

These tools ensure that emails and automated messages are sent out to leads. In addition, they help in classified responses like giving responses according to the level the customer is in the sales funnel. Tools like;

• Mailchimp
• Hubspot email marketing
• SendPulse
• OmniSend
• MailerLite

SEO tools

• Hubspot
• All in one SEO pack
• Ubersuggest

Content Creation Tools

• Canva
• pixlr
• Biteable
• Grammarly
• hashtagify.me

Analytics tools

• Google analytics
• Kissmetrics
• Buzzsumo

Project Management tools

• Trello
• Hootsuite
• Google Suite
• ClickUp

Conclusion

All these tools are optimized so as to make your workflow seamless.

Some of the apps are very easy, although, you & your team may need to take some training to equip you with proper knowledge on the usage.

Each tool has its complexity but with time & practice, you get more acquainted to leverage its advantages without limit. Also, note that some of these tools have paid features moreover, their free features are usually sustainable for a start.

Like I stated earlier, it is important to know about the functionality of each tool, although, you can employ the services of a digital marketing agency to take the social media management burden off your shoulders.

Some other digital marketing tools you may also want to consider are;

• Google Ads.
• Asana.
• MeetEdgar.
• Buffer.

To get insight on digital marketing ensure to come to lekanbanjo.com. Remember, for digital marketing services & business-strategy inquiries reach out to LBDIGITAL Stay techy!