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In recent times, the call for SEO experts who can deliver results has increased.
Although the dynamics of search engine optimization entail a range of practices, from the user experience (UX), the relevance of content, web page design, link building, site speed, and Keyword research, several factors account for why a website would not be listed on Google.
In this article, you will learn three reasons why your site is not on Google, even though you are putting effort into your content creation.
1. Google Is Yet To Crawl Your Website
Most people fall in this category.
They spend time and resources getting their website ready.
Developers, Designers, Content Creators, SEO Experts, and the likes. And, boom!
After launch, they are having sleepless nights because of Google Search results. It shouldn’t be. You have to understand the process.
After you launch a website, Google (or any other search engine) uses a robot to explore your website.
This process is known as crawling.
The bot visits every page of your website and indexes its content on its server.
It is after your website has been crawled and indexed successfully that it can appear in search results.
It takes time to crawl a website, not to mention the possible errors that might delay the process. Don’t be in a hurry.
Just work on making your website easier to crawl with your internal linking strategy and avoiding dead links.
And you can be sure that your website will appear in the search results soon, and rank high, possibly.
How do you make your website easier to crawl?
That’s what we will consider next.
2. Your Website Design Matters
In SEO, site crawling is very critical.
Crawl ability refers to a search engine’s ability to crawl through all of your website’s content to determine what it’s about.
The point of crawling is not only about bots and search engines. It improves the overall user experience.
The below will improve the crawl ability of a website.
- Your Website Has To Take Visitors From One Webpage to Another
Users and search engines should be able to navigate your website and find pages with less stress, using internal linking.
Internal linking is accomplished by using keywords in your content to link another related piece of related content on your site, no matter when the content was uploaded.
- Your URL Should Be Content-Rich
It should be easy to understand for both users and search engines. They should also contain search queries that lead to specific pages on the website.
- Web Design Structure Is Very Critical To User Experience.
Your web design must consider bounce rate, click-through rate, and time spent on site. Effective web design must achieve three things which are:
- Getting click-through to match expectations
- Making desired information easy to find.
- Ensuring that navigation makes sense and is spontaneous.
- Your Website Must Be Optimized For Mobile.
Most developers build with computer screens in mind, forgetting that a high percentage of their users view their site on their phones.
If your website is not properly optimized for mobile, they will leave your site for a competitor. This would affect your ranking negatively.
- Site Speed
Any delay in load time will lead to reduced views and traffic, thereby hurting your conversion, ranking, and reputation.
After improving on your crawl ability, why won’t your website appear on Google?
3. Google Found an Error While Crawling Your Website
Errors prevent the bot from accessing your website. Here are the three most common site errors that affect crawl ability:
- Server Error
This means the bot wasn’t unable to access your website. The bot attempted to access your site, but the server returned an error message since it took so long to load. It could also signify that your server is overwhelmed by the traffic.
- DNS Error
In this case, the search engine cannot contact your server. This is usually a short-term problem, hence Google will return to crawl your website later.
- Robots Failure
This is a more technical issue. Every website has a robots.txt file where the developer(s) include instructions to the bots on areas of the website to index and areas that shouldn’t be indexed.
This has more to do with policy than error, except in cases where you aren’t aware of the command in the robots.txt file.
Before crawling, the bot browses through your robots.txt file, to determine if there are any parts of your website you don’t want to be indexed.
If the bot cannot access the robots.txt file, Google will postpone the crawl until it can. Always be sure it is available.
In subsequent articles, you will learn the best SEO strategies to have your website rank high on Google in record time.
In the meantime, you can have our SEO Specialists work with you to drive traffic to your website without paid advertising and boost conversion in six (6) months.
Talk to our experts today at LBDIGITAL
Book a consultation session at info@mylbdigital.com to get started.
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